Customer Proposition Development
A good customer value proposition provides convincing reasons why a customer should buy a product or service from your business, and also differentiates your product or service from competitors. Gaining a customer’s approval and loyalty will help increase sales more rapidly and also more profitably, as well as work to increase market share. We can help your business shape its proposition to enable you to target your chosen customer segment and expand market share.
Digital marketing strategy
If marketing is defined as the creation of demand for your product or service then digital marketing helps drive creation of demand using the power of the internet. This is not simply about having a website or a facebook page which someone may “like”. Its about building value in form of time, attention and advocacy from the consumer. The transaction, whether its entertainment or utility has to be a two way street. i.e. it provides benefits for both the consumer and business at the same time. Businesses can build and improve their brand through users who love their products or services. Digital marketing consists of many elements and touch points which need to be integrated. They are measurable and therefore the strategy can be customised to deliver the best results.
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